Cultivate Your Database of Leads With Marketing Automation
Develop full email marketing campaigns. Create, schedule, and send mobile optimized emails and texts.
Use personal and behavioral data about your contacts to automate your email and text campaigns.
Connect deeper with your leads by using data to send more targeted emails to your segmented list.
Track your leads throughout the sales pipeline and create automated messaging based on their stage.
What is a Marketing Funnel?
There a many different paths a prospect may take to eventually become a customer. These paths are funnels.
A vibrant and successful digital marketing strategy presents multiple funnels for the customer and utilizes automation for engagement.
Funnels and Marketing Automation
Marketing automation platforms allow you to track your leads in a CRM. It also allows you to automate what, how, and when your lead receives your communications.
One of the keys to marketing automation is the application of tags. Tags can be created to trigger automations like sending an email or automatically segmenting a lead into a new list.
If / Then Conditions
Easily create if / then conditions that enables automation to perform an action. Example 1: If a lead receives Email A, then do not send Email B. Example 2: if a lead visits a web page, then send Email C.
Assign Lead Score
Automations can be created that assign points when a lead performs a specific action. This helps determine your most engaged prospects who are the most likely to make a purchase.
Advantages of Marketing Automation
With marketing automation, you will be able to…
Scale Your Efforts
Spend less time creating and sending emails and texts with behavior-based, sequenced messages that reach more prospects.
Segment Your Database
Tagging allows you to effectively segment your database in a way that allows you to send more targeted messages.
Amplify Content Marketing
Provide valuable content to your leads on a regular basis. Improve your content marketing by discovering content that resonates the most.
Identify Interested Prospects
Determine which of your leads are the most ready to be contacted or most likely to reach out to you with lead scoring.
How Does Marketing Automation Fit in With My Overall Digital Marketing?
An example of how SEO, Content Marketing, Marketing Automation, and Analytics & Reporting work together.
Search Engine Optimization
Oftentimes, the first place a prospect goes to seek an answer to a problem is the internet. With your website optimized for search, you can be one of the prominent options for answering their search query.
You have successfully attracted the user to your well-optimized landing page. When convinced you have something of value for them, the user will provide their contact information in exchange for the content.
Once subscribed you can begin to move your lead through the sales pipeline with targeted, relevant, helpful email and/or text messages sent through your marketing automation platform.
Analytics & Reporting
The term “marketing automation” is a bit of a misnomer as the name may incorrectly imply a hands off approach. Ongoing monitoring of analytics and reporting is crucial to gaining a deeper understanding of the impact of your marketing as well as an awareness of which leads may be ready to be contacted by you or your sales team.
Marketing Automation Services
What you can expect with our marketing automation services.
- Review of your current marketing funnels and database management strategy
- Analysis of your current email marketing, text marketing, and database marketing process
- Technology and platform recommendations based upon your business objectives and industry
- Overall strategic direction and messaging recommendations
- Funnel map creation
- Marketing automation platform set up and connection with your CRM
- Creation of automated email and/or text campaigns
- Maintenance of marketing automation platform
- Analytics and reporting from campaigns
- Assessment of marketing automation effectiveness in other areas of your overall digital marketing
Are you finding it difficult to scale your marketing?
A Database Marketing Strategy and Automation Platform Can Help
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Check out our Project Management and Business Process Management services.