Pay Per Click

Keyword Research

After we develop a deep understanding of your goals and objectives, our experienced marketing experts identify target keywords that are most likely to produce sales based upon keyword and competitor research.

Campaign Structure

Once the optimal keywords have been identified, our team structures the AdGroups and sets up the campaign settings. We can create squeeze or landing pages that is specific to an offer and is intended to capture a visitor’s contact information, oftentimes in exchange for a lead magnet like a white paper or an ebook.

Ad Creation

Setting up the campaign structure includes crafting the visible ads displayed to the public. This team is responsible for creating ad and keyword content that will interest consumers and maximize click through rates and sales.

Ongoing Optimization

Our team will monitor performance data to identify the strengths and weaknesses of the campaign. All AdWords resources will be used as needed including bid optimization, mobile versus desktop optimization, time of day, day of week, geo-targeting, ad performance, ad delivery strategy, as well as other key metrics.

Manual Approach

While many AdWords management companies use software to automatically manage campaigns, our campaigns drive a stronger ROI than software can produce because we take a manual approach. Humans are still better at managing AdWords than software, so our process ensures higher-level performance, less mistakes and improved communications.

Monthly Reporting

We generate online reports for you to access anytime you like with easy to understand graphs and charts that help you determine how your Google Ads campaigns are performing. As we do with the Facebook Ads reporting, we will walk you through the reports and provide you deeper insights into how your PPC campaigns are performing and what we’ve done to increase performance.