What Can You Expect as a Client?
A process that involves learning about your specific goals and objectives, building a strategic roadmap, executing on that strategy, and analyzing results.
Understanding your needs and expectations is a crucial first step in the discovery phase. To get to know you a bit better, we will ask you to fill out a questionnaire so that we can get a better sense of your goals as well as where you are currently with your digital marketing.
Once you have finished with the questionnaire, we’ll arrange a good time to discuss your responses to learn more. From there, we can work together to develop a marketing strategy that will serve as the scope of work going forward.
After you have accepted our proposal, we’ll move forward with having you review and sign the Terms and Conditions. Project fees will depend upon the nature of the work and whether it is a one-time project or a monthly recurring fee.
Once the scope of work has been established, we can get to work planning your project (like a website redesign) or recurring marketing responsibilities (like creating a consistent content marketing strategy and schedule). Depending upon the size and scope of the proposal, this will require an assessment of your current digital marketing activities.
Whether it’s creating your new website, doing competitive keyword research for SEO, or formulating a full multichannel digital marketing plan, our team goes to work doing its creative magic for you.
Along the way, depending upon the specific project task, we will have regular check in meetings to report progress and provide updates.
The website mockups have been signed off on, content has been created and approved, or onsite SEO page titles and meta descriptions have been finalized, we’re good to go for implementation.
In addition to regular updates and check ins from your project manager, the project schedule we provide for you will serve be the go to timeline for the entire project life cycle. Any deviation for the project schedule will be addressed and noted in the schedule.
As a data-driven agency, we understand the importance of measuring and evaluating all our digital marketing activities. Whether it’s reporting from email and text opens, taking a deep dive into your website’s Google Analytics, or assessing the results of the latest A/B landing page test, we are there to help you make sense of the analytical data.
We’re also there to help you uncover hidden insights into your customer’s preferences and tendencies based upon established KPIs and goals. By helping you make sense of the analytics from a recent campaign, we can identify important takeaways that can be applied to future campaigns.
A website requires ongoing plugin updates and maintenance. A content marketing strategy should include creating white papers or blog posts on a consistent basis and monitoring the results. An effective SEO strategy requires constant vigilance of any changes to Google’s algorithm. Essentially, at the heart of the digital marketing plan that we build for you is the importance of ongoing monitoring.
With one of the subscription and retainer plans we can provide, you have the peace of mind in knowing that you have a team of professionals watching out for you. This gives you back valuable time that you can spend running and growing your business.
Let Us Build the Perfect Marketing Strategy for You
We can customize a plan to fit your specific needs.